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joyna

every group needs a plan.

Joyna turns what's on into one plan your whole group says yes to. Launching in London, November 2026.

Pre-seed | November 2026

London weekend

Maya, Tom, Priya, Sam, you

Sorted. Here's the plan

joyna

Sat 14 Nov: Soho to Southbank

Comedy, dinner, wine bar

MayaI'm in ✓

TomI'm in ✓

PriyaI'm in ✓

SamI'm in ✓

100% free to plan

joynameet the founders2 / 13

JuliusFabian

meet the founders.

Twin brothers: Julius is a former no1 musician. Fabian is a former professional athlete.

Raised our first $225K in five days in San Francisco, from a standing start.

Both the go-to planners, but wish there was something out there that could do it for us wink

Source: Founder fundraising records.

joynathe problem3 / 13

planning a group trip is chaos.

→Every event platform only shows its own inventory.
→Visitors juggle ticketing apps, TikTok and Instagram just to see what's on for their dates.
→Groups default to the same tourist spots and miss the best of London.

From a survey of ~1.2K people, 78% said they were frustrated when they landed in London with no concrete plans.

Source: Street survey at London Paddington, Victoria, St Pancras

LONDON TRIP

47 unread messages

Tom

what about this?? fever.up/xyz

Priya

or this one dice.fm/e/88…

wait which day are we there

Sam

saw a tiktok of a secret bar

Maya

eventbrite.co.uk/e/…

Tom

what about this?

Priya

is anyone booking??

47 messages. 0 plans.

joynalaunching november4 / 13

find it. plan it. everyone's in.

Add your dates.

See what's on.

14 to 16 May

Maya · Tom

Priya · Sam

Build your plan.

Private or Public.

Comedy · 8pm

Museum · 11am

Rooftop · 6pm

Walk tour · 10am

Share the link.

The group joins the plan.

Maya ✓

Tom ✓

Priya ?

Book and go.

Each person books on the right platform, and Joyna tracks who's in and who's booked.

Booked: 3/4

joynawho it's for5 / 13

London gets nearly 200M domestic trips a year.

15M

UK overnight trips into London a year.

181.6M

UK day trips into London a year.

1 in 3

UK overnight trips taken in groups of three or more.

$2.6B

What UK visitors spend on experiences in London every year.

Next: Launch other UK cities --> Europe --> USA

Sources: VisitBritain GBTS 2024 and 2025; GLA Economics, Feb 2026; Arival and Phocuswright, 2026. Group share covers all UK overnight trips in England.

joynawhy now6 / 13

AI made search free. the group decision is next.

experiences are winning

5.8% vs 1.6%

UK entertainment spend growth vs total card spend growth, 2024.

search went AI

800M+

ChatGPT users when apps went inside it. Plans for one person, in seconds.

the group is next

1 in 3

UK trips taken in groups. Still planned in a group chat.

Group apps help you vote. Joyna gets the whole group booked.

Sources: Barclays Consumer Spend, 2024; OpenAI, Oct 2025; VisitBritain GBTS 2025.

joynabusiness model7 / 13

Freemium model + commission.

Now

Booking commission

A cut of every ticket and experience booked through a plan.

Mid Year 1

Joyna Local

$9.99 a month. A paid subscription: access to public listed plans, connecting with other locals attending the same events, and AI to build out plans.

Mid Year 1

Joyna Weekender

$12.99 per person. A 3-day weekend pass for all public plans and AI to build out plans.

Next: Restaurants, hotels, flights and Joyna Pay.

joynaprojections8 / 13

from $110K to $4.06M in three years.

Year 1Nov 2026 to Oct 2027

Launch in London. Free plans, commission from day one. Joyna Local and Weekender go live mid-year.

Year 2Nov 2027 to Oct 2028

More UK cities. Add restaurants, hotels, flights and Joyna Pay.

Year 3Nov 2028 to Oct 2029

UK groups abroad. 500K active users, every line scaling.

	Year 1	Year 2	Year 3
Active userspeople who joined at least one plan in the year	50K	150K	500K
From launch
Booking commissionour cut when a group books a ticket or experience	$70K	$265K	$1.09M
Paid tiers, from mid Year 1
Joyna Local$9.99 a month subscription	$30K	$360K	$1.50M
Joyna Weekender$12.99 per person weekend pass	$10K	$146K	$682K
Added in Year 2
Restaurantsfee per diner booked through a plan	n/a	$54K	$375K
Hotels and flightscommission on stays and flights in a trip	n/a	$29K	$173K
Joyna Paysmall fee when the group pays together	n/a	$34K	$250K
Total revenue	$110K	$887K	$4.06M
Revenue per active user	$2.19	$5.91	$8.13

37x revenue growth, Year 1 to Year 3Revenue per user rises from $2 to $8More than half of Year 3 revenue from paid tiers

Source: Founder projections. Active users: anyone who joined at least one plan in the year. Year 1 starts at launch, November 2026. Local and Weekender launch mid Year 1. Drivers in appendix A1.

joynaproof so far9 / 13

launching November. here's what's in place.

3,000+

Bookable experiences in London

(1M residents)

Signed borough partnerships

2,500

Organic waitlist

~1.2K

People surveyed

Partners onboard

In conversation

Fever · Dice · Viator

Founder Social Media following:

@jlcowdrey

207K followers

@coachcowdrey

223K followers

joynawhere this goes10 / 13

today groups plan on Joyna. tomorrow their agents will.

Now · 2026

Plans in London.

Groups find what's on across Eventbrite, Ticketmaster and Skiddle, build one shared plan, and everyone taps 'I'm in'.

Live events · group plans

2027 · Q1

AI-built group plans.

Joyna's AI reads live inventory across every platform and builds the whole plan around one event. The group taps 'I'm in' and books.

AI planning · live, bookable inventory

2027 · Q2

Joyna inside every AI.

Joyna runs natively inside ChatGPT and Claude, with plan cards and buttons right in the chat. A fully AI-native experience alongside the Joyna app.

MCP · native apps in ChatGPT and Claude

2028+

Agent-to-agent group planning.

Each person's AI agent works with Joyna to match everyone's constraints, propose plans, make payments and get the group booked.

A2A · agent payments · private matching

Every plan teaches Joyna how groups decide. Each step makes the next one smarter.

joynateam11 / 13

founders who build audiences, and the tech to match.

Julius Cowdrey

Cofounder

Brand, product and distribution. Leads product with Joyna's developers. Owns brand, messaging and comms.

Fabian Cowdrey

Cofounder

Sales and partnerships. Owns platform partnerships. Signed 3 borough partnerships reaching over 1M residents.

Kez Naidoo

Tech Lead

7+ years building scalable production systems. Architecting the full Joyna stack: infrastructure, AI layer, semantic matching and search engine.

Jed Krishnasamy

Data Science

10+ years across full-stack development, data science and AI automation. Now building recommendations and personalisation, and data analytics at Joyna.

joynathe ask12 / 13

raising $2M on a SAFE.

24+ months of runway to prove the model and raise our seed from strength.

committed

$150K

committed to this round

Previously raised $225K from Basepoint Capital, Wimmer Family Office, Pollen Capital and Selvi Capital.

use of funds

Team 55% · Growth 28% · Tech and AI 8% · Operations 9%

what $2M proves by month 18

The group plans.

Plans bring in 3+ people, and 25%+ lead to a booking.

The model pays.

Joyna Local and Weekender live, with revenue per user rising from ~$2 to ~$6.

The future works.

Restaurants and Joyna Pay live, and Joyna running inside an AI assistant.

~$59K average monthly burn in Year 1. Revenue covers costs from month 24.

close13 / 13

joyna

every group needs a plan.

Free to plan. We earn on every booking and every upgrade.

joynaassumptionsappendixA1 / A4

the assumptions behind the projections.

Driver	Year 1	Year 2	Year 3
Active users	50K	150K	500K
Booked plans per user	0.4	0.45	0.5
Ticket spend per booked plan	$140 (4 people x $35)	$140	$140
Blended commission rate	2.5%	2.8%	3.1%
Joyna Local subscribers ($9.99 a month)	1% of users, 6 months	2%	2.5%
Joyna Weekender buyers ($12.99, 1.5 passes each)	2% of users, half year	5%	7%
Booked plans with a restaurant	n/a	20% at $1.00 per diner	30% at $1.25 per diner
Users booking a hotel ($300 at 4%)	n/a	1%	2%
Users booking a flight ($7 each)	n/a	1%	1.5%
Booked plans using Joyna Pay ($1.25 per person)	n/a	10%	20%

Source: Founder estimates, to be replaced with live data after launch. Commission rises as tours and attractions (~8%) are added.

joynacompetitionappendixA2 / A4

the group decision is ours.

Personal AI assistants (ChatGPT, Gemini), Mindtrip, Wanderlog, Troupe, Howbout, Partiful, Apple Invites, WhatsApp + Google Docs

joyna

Google, TikTok, Instagram

Ticketmaster, Eventbrite, Fever, DICE, GetYourGuide, Viator, OpenTable, Booking.com, Expedia

inspiration only → live, dated inventory you can book

one person decides → each person commits

Partiful: 2M new users in 2025, reported $20M round led by Andreessen Horowitz. Mindtrip: $22.5M raised, backed by Amex, Capital One and United Airlines Ventures.

Sources: CNBC and Sensor Tower, 2025; PhocusWire, 2025; OpenAI, Nov 2025.

joynaupside revenueappendixA3 / A4

where revenue grows next.

→Tours and attractions: ~8% commission, as partners go live.
→Venues pay for group demand: group tables, holds, quiet-night fills.
→Sponsored placements inside plans.
→AI partners and travel companies pay to create group plans at volume.

Source: Founder business-model assumptions. Planned, not launch revenue. Not included in the projections.

joynaunder the hoodappendixA4 / A4

built on the open standards agents use.

MCP tools any assistant can call

Search experiences, create plan, invite, plan status, build weekend.

A2A endpoint

Personal agents submit each member’s constraints to the plan privately.

Privacy by design

Joyna holds the minimum each person shares and shows the group only the result. Payments run on Stripe.

Source: Joyna technical roadmap.